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Learn the best practices on why SMS marketing makes sense for your business and how it can simply replace uneffective and expensive marketing of the past!
Response rates to SMS marketing are 7.5x higher than email.- SMS = Short Messaging Service The shortest and quickest way to reach your customers.
- Easily promote your products, text out your store hours, send specials, or text out important alerts with SMS marketing.
- Drive your sales and increase your customer loyalty by staying in contact with your customers through text messages.
How To Onboard Your Customers
Onboarding your customers may come in all different ways depending upon how your business is structured. Let's say you have customers already added into your email database and you already send them emails. You could easily send your customers an email and introduce your new SMS marketing through there, where you could add your keyword and instructions to let them know how simple it is. Or maybe your business is walk ins, like a restaurant, salon or retail store. It may be more beneficial for you to create a sign at the check out table that shows your keyword and your 800#. It's also a good idea to always bring it up directly to your customer and inform them just incase they have questions.
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Ask your customers if they want to join.
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Add your 800# and Keyword to any/every marketing piece you already do.
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Create signs within your location.
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Add the instructions for your SMS marketing to your website and social media.
Keyword Strategies
A text Keyword is a unique term (ex. VIP123) that people can use to communicate with you through your dedicated 800#. The basic idea is that a customer texts your Keyword (ex. VIP123) to your 800#. When they do so, they are automatically added to your list of contacts and can be segmented to that Keyword reponse. In the future when you decide you only want to text out to those segmented Keyword customers, you can easily do so!
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Sales, Promotions, VIP specials immediately drive foot traffic.
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Inventory shortages can hustle your customers in to scoop up the last item.
Campaign Segmenting Strategies
Reach out to your customers as much or as little as you need. Depending upon your business and your customers, we can help you segment your text messages to reach precisely the perfect SMS recipients.
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Easily segment your audience according to their age, interests, gender, store locations and more. Setting up your segments properly will help keep your messages pointed to the most accurate recipients to offer the most relevant and useful text campaign results.
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When you are ready to send out your text campaign to a specific segment, ensure that you have an end goal in mind. Always be mindful that you have your target audience at your fingertips, so send them exactly what they want to see in order to drive the response you had determined.
How To Drive Foot Traffic With Text Campaigns
Obviously using a special promotion can create immediate foot traffic, especially if it's a great deal! However, text campaigns don't necessarily have to include a give-away or a promotion to have your customers running in to your location. Inventory running low, send a text campaign and drive in those customers who don't want to miss out. Create a special shopping hour for only your VIP customers where you can have the opportunity sign on more VIP's and meet and greet your customers. Create a bogo sale for a small time period and watch your foot traffic pick up.
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Build up your customer segmented campaigns with Keywords.
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Send specific and targeted campaigns.
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Compare Keyword Segments on their popularity.
How To Promote A Product
If you have a special product that you want to promote, the best way would be to send out a campaign to alert your customer base that the new product has arrived or will be arriving. Make sure to give dates in your text of your promo period, how the customer can receive it (what do they need to do?), what location that product is at. Don't forget if you have that product on your website, you may want to include your link to that product page. Keep your text exciting by offering a promotion that customers demand.
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Promote a product that is in demand or a great value.
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Make sure you include the details in your text.
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Drive excitement, or limited time offer.
Gain Knowledge From Your Customers with Polls
Polling allows your customers to share their opinion about your company. Use that feedback you recieve to improve your business. Learn what your customers truly want and generate new found revenue!
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Gain instant feedback.
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Receive accurate customer insight.
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Learn about your competition.
How Often Should You Text Your Customers?
This depends on the business you operate, but the average business, with regulary returning customers would text out approximately 2-4 times per month. Texting more than once a week may be a bit much, while only one time a month be seem a bit inconsistent.
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Keep track of your opt-outs or click-throughs.
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Be consistent, timely and relevent.
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Try to provide a benefit or promotion to your texts to avoid opt-outs.
Multiple Marketing Methods
The best way to determine if SMS is more effective than other strategies you have tried or are still using, is to run several marketing strategies simultaneously.
Send the same group of customers and email campaign and an SMS campaign with the same information, run at the same time, collect your results and compare.
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Keep track of your results.
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Refine your text campaigns.
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Monitor your marketing budgets and compare them to the results.
